In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other realities concerning modern B2B advertising. We review how the acquiring journey is now totally fragmented and also the manner in which area structure can aid online marketers retake control of the discovery and dema… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We discuss exactly how the purchasing trip is currently totally fragmented as well as the manner in which area structure can aid marketing experts retake control of the di… Read More

Mark Donnigan: It's going great, Ben. I am so delighted to be here on your program.Ben: Definitely. We more than happy to have you on the program. Especially given the importance as well as the necessity of the subject we're mosting likely to be taking on throughout this discussion also, which is one that I believe is really under-discussed. One th… Read More